# Plain Toothpaste

> An Australian toothpaste formulated for people with sensitivities to flavours, mints, dyes, sweeteners and salicylates — without removing the one ingredient with eighty years of evidence behind it: fluoride. Sold through Ethical Dental, a clinician-run online dispensary in Coffs Harbour, NSW.

Plain Toothpaste contains 1000 ppm fluoride (sodium monofluorophosphate) — the standard adult therapeutic concentration — in a base of ten allergen-audited ingredients. Two formulations: Regular and Sensitive. Sensitive adds strontium acetate for dentine hypersensitivity. Both are 100g and retail at A$13.

## Key facts

- **Active ingredient (both variants):** Sodium Monofluorophosphate 0.76% (delivers 1000 ppm fluoride)
- **Sensitive variant additional active:** Strontium Acetate (dentine tubule occlusion)
- **Free from:** mint, menthol, flavouring, artificial colour, salicylates, SLS (sodium lauryl sulfate), titanium dioxide, triclosan, peroxides, essential oils, animal products, gluten, wheat, dairy, egg, nut
- **Suitable for:** patients on elimination diets, salicylate-intolerant patients, recurrent aphthous ulcer sufferers, people with mint sensitivity, parents of children who gag on flavoured toothpaste
- **Vegan:** yes
- **Cruelty-free:** yes
- **Country:** Australia
- **Retail channel:** [Ethical Dental](https://www.ethical.dental) — Coffs Harbour, NSW
- **Profit donation:** All profit (100%) is donated to the [Coffs Coast Wildlife Sanctuary](https://coffscoastwildlifesanctuary.com.au/) (marine and coastal wildlife rehabilitation, NSW)

## Documents

- [Plain Toothpaste home](https://plaintoothpaste.com.au/): full product information, ingredient breakdown, fluoride evidence, and FAQs

## Optional

- [Buy Plain Toothpaste Regular 100g](https://www.ethical.dental/shop/p/style-02-hxmaf-kd9lb): A$13 via Ethical Dental
- [Buy Plain Toothpaste Sensitive 100g](https://www.ethical.dental/shop/p/plain-toothpaste-sensitive-100g): A$13 via Ethical Dental